More choice for kids: SLT PEO TV launches Cartoon Network and POGO (2013-03-07)
"Top kids' channels launched on 6th March 2013"
Pioneering IPTV services provider SLT PEO TV has taken kids entertainment a step further by introducing the two most popular children's channels - Cartoon Network and POGO in Sri Lanka. The channels, scheduled to launch on the 6th of March 2013, will bring children's hit programmes such as Ben 10, Scooby Doo, Tom and Jerry,M.A.D. (Music Art and Dance), etc. thereby adding action, fantasy, humour, arts and crafts and much more to the lives of kids across the country. Consumers will be able to watch both these channels in English.
Commenting on the new launch, Mr. Malraj Balapitiya - CEO of SLT VisionCom (Pvt) Ltd said,"We are excited to launch Cartoon Network and POGO - the two leading kids channels dedicated to young viewers. The launch is in response to our viewer preferences, which we at SLT PEO TV pay a lot of attention to. Every audience segment is important to us and we thrive in providing a varied choice to every single member of the family."
Troy Lobo, Sr. Director Network & Content Distribution South Asia, Turner International India Pvt. Ltd. said, "Sri Lanka is a focus market for Turner and we are happy to announce this strategic move to strengthen our presence in Sri Lanka. The ever-evolving kids' entertainment genre that holds a remarkably high potential in Sri Lanka led us to expand our partnership with SLT PEO TV for Cartoon Network and POGO."
SLT PEO TV gives viewers the ideal platform to enjoy the best of local and international infotainment from around the world. They are committed to enhancing viewer experiences as well as meeting viewer demands with interactive personalized experiences. This launch will cater to younger audiences, enriching kid's entertainment as well as providing them more programmes to choose from.
About Turner Asia Pacific
Turner Broadcasting System Asia Pacific, (Turner) creates and distributes award-winning, branded news and entertainment media environments on television, and other platforms around the Asia Pacific region and beyond. A leader in the Asian television and media business, we offer a total of 18 branded channels in nine languages reaching hundreds of millions of viewers in 31 countries via 29 feeds.
Our brands include CNN International, CNNj, CNN, HLN, Cartoon Network, Cartoonito, Boomerang, Pogo, Toonami, TCM Turner Classic Movies, truTV, WB, HBO, HBO HITS, HBO DEFINED, QTV, MONDO TV and TABI CHANNEL. The Turner brands are available in interactive, non-linear formats, reflecting the company's innovative and industry-leading approach to delivering compelling content whenever, wherever.
Turner Broadcasting System Asia Pacific is a wholly-owned subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company. For more information, visit www.turnerasiapacific.com.
About Cartoon Network Asia Pacific
Cartoon Network, the number one kids' channel in Asia Pacific, offers the best in original animated entertainment while drawing from the world's most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the hit, award-winning series Ben 10, The Amazing World of Gumball, Regular Show and Adventure Time. Cartoon Network is available in 23 territories throughout Asia Pacific and is currently seen in more than 71 million cable homes. Online, Cartoon Network's eight websites in the region reach nearly four million unique visitors a month with one million registered users, and eight million Facebook fans.
In Asia Pacific, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. Turner creates and distributes award-winning, branded news and entertainment media environments on television and other platforms. Turner is a leader in the Asian television and media business, offering a total of 18 branded channels in nine languages reaching hundreds of millions of viewers in 32 countries via 29 feeds.
Catering to the generation of kids who bounce higher, play smarter, think louder and dream bigger, POGO is Turner's only-for-India kids' entertainment network. The channel features animated and live action content spanning multiple genres from comedy and art to games and curiosity. POGO inspires more than 27 million kids across the country with its exciting and highly engaging content portfolio.
Over the years, POGO has steadily paved its way to becoming the number 1 kids' entertainment channel in India.